Expert Marketing for Board & Train Facilities
Fill your board-and-train program with owners who are already searching.
We work with board-and-train and day-train facilities. Not group classes, not private lessons, not puppy socials. One facility per metro.
15 minutes. We pull your metro's search volume and show you what your competitors are bidding on.
Facilities We've Booked Out
Almost Moving Out to Sold Out Weeks Ahead
"Things got slow for months - I was really thinking about moving out of the facility. Steven and his team came in and I couldn't believe it - we had booked out within a month."
Hudson's Canine Kennels
Anaheim, CA
$6k/mo. to $30k+ Sold Out Months
"We were having a tough time with closing packages and getting the pricing right. The Kennel Growth Team has been a crucial part in our growth, for more than just marketing."
Jesse James K9
Pasadena, CA
Board and Train Facilities Only
A campaign built for a $3,500 placement looks nothing like a campaign built for a $200 obedience class. We only build the first kind, which is why we walk in with the keyword structure and the 200+ term exclusion list already done.
Who We Work With
-Facilities running 2-6 week board and train programs
-Day-train programs with kennel capacity
-Programs priced $1500-$6,000+ per placement
-Owner-operators, two years in or more
Who We Don't
-Group Obedience and Puppy Classes
-Hourly Private Lessons as the Main Offer
-Boarding and Daycare Without a Training Program
Why Dog Trainer Marketing Doesn't Work in 2026
The channels are fine. What's under them usually isn't.
Referrals cap at your network
Word of mouth is your best lead source and it can't be turned up when October gets quiet. An empty run this week is revenue you can never earn back.
Ads point at a homepage
Almost every failed account we audit sends paid traffic to a homepage with low converting design. The channel worked. The setup didn't.
The wrong people inquire
Generic dog training keywords bring in $200 class shoppers. You pay for the click, then spend a call qualifying them out.
Leads go cold in an hour
You're training dogs ten hours a day. Whoever calls back first wins, and it usually isn't you.
One touch closes nothing at $3500
Nobody commits to a program on their first visit to your site. Most facilities have no way to reach that person again.
Who You'll Be Working With
Background
I've run paid ads for a living. Google, Meta, big budgets — the kind of work where you find out fast if it isn't working. I've spent years building campaigns for dog trainers that have to know exactly what a customer costs them, and that's the same question you're asking about every dog that walks through your door.
How I work
You work with me. No account manager, no handoff to someone junior after you sign. One facility per metro, a handful of clients total — small enough that I know your program, your pricing, and what your slow months look like. If something's off in your account, I'm the one who catches it.
On a personal note
I play piano at my church, I'm getting married in November, and I've loved dogs my whole life. Working with facilities that do this right has been the best part of the job.
-Steven Parker
Founder, Kennel Growth
What You Get
Conversion Page built for board and train inquiries
Google Ads built, launched, and managed daily
Google Business Profile optimized and maintained
Meta retargeting — filmed by you at your facility, sequenced and managed
CRM setup — speed-to-lead, missed-call text-back, follow-up
Negative keyword list — 200+ terms, built before you spend a dollar
Competitor teardown — what every facility in your metro is bidding on
Seasonality playbook — where to push and pull budget across your year
Reporting on booked consults and what each one costs
20 Booked Consults in Your First 90 Days, or We'll Manage for Free Until You Get There
Campaign live within 14 days of account access, or the build is free.
One facility per metro, contractual. We can't run ads for two facilities bidding against each other.
Your total input: one 60-minute kickoff, your program details and photos, one page approval, a few phone videos, and answering your phone.
Frequently Asked Questions
I tried Google Ads before and it didn't work.
That's most of the accounts we look at. Usually the traffic was landing on a homepage, there was no optimized negative keyword list, and nothing was tracking past the click among about 10 other issues. The audit will show you which of those it was — you're welcome to that either way.
Isn't Google Ads expensive for a business my size?
It is for plumbers and lawyers. Board-and-train clicks run a fraction of that, and your program is worth a few thousand dollars. One placement tends to cover a month.
I've worked with an agency before and it went badly.
So have we - that's how we got started! Our promise is that our clients will always have confidence that the work has been done, changes have been made, and the foundation has been laid for your business's success, whether with us or not.
Why you instead of a bigger agency?
A generalist agency has never built a campaign for a board-and-train program. We only work with facilities like yours, so the campaign structure, the landing page, and the exclusion list already exist before your account launches.
Do I have to be in the videos?
Ideally, yes. Footage of you, your facility, and your dogs is the one thing a competitor can't copy, and it's what makes the retargeting work. You'll get a shot list and a script. Phone camera is fine — about an hour, all in.
How long before I see something happen?
Google Business Profile changes usually show movement inside the first week, and missed-call text-back starts recovering leads the day it's live. Ads go live within 14 days and mature over the following 60.
Find Out What Your Metro is Worth
We'll pull your search volume, tear down your competitors' ads, and tell you what a booked consult should cost you.